Our Blog

What Are Anchor Text Links, and Why Are They Important for SEO?

One of the most important factors in SEO is the creation of backlinks, and creating backlinks the right way can significantly improve your search engine rankings.  A backlink is a link to your website that’s placed on a different website.  Here’s an example of a backlink on our blog that goes to web design firm LegalWebExperts.com:


Google uses backlinks to help decide how high your site should rank.  The more backlinks leading to LegalWebExperts.com exist on outside webpages, the higher the site will rank in Google.  However, when we use live URL addresses as links (as above), Google still isn’t sure what that link is about.  What kind of content is on the page?  What search keywords would it make sense to connect this page to?

We can tell Google what’s on the page and exactly when to present it in search results by using anchor text links.  An anchor text link is a hyperlinked word or keyword phrase.  For example, in the sentence “Legal Web Experts provides legal website design and custom development solutions,” legal website design is an anchor text link.

Anchor text does more than give human visitors an idea of what’s on the page that you’re linking to.  It tells Google that this page is relevant to legal website design, and this pushes it ahead of other Google-ranked sites without anchor text links for the keyword “legal website design.”  When people search this keyword in the future, the Legal Web Experts site will come up higher in the rankings.  For this reason, it’s important not to place backlinks with anchor text like “Click Here” or “Next Page.”  These anchor text links may be useful to your human audience, but a high Google ranking on the keyword “click here” does little to help your SEO campaign.


8 Responses to “What Are Anchor Text Links, and Why Are They Important for SEO?”

  1. Sha Furtak

    brilliant point, keep up , i really like your blog

  2. Free iPhone 5

    I love it when people come together and share opinions, great blog, keep it up.

  3. Ming Mangus

    The way in which page rank link work is very simple indeed. One link that goes from a hypothetical first site goes to the second one is taken to be the vote in favor of the second site. This vote is the expression of the importance of the site. The site rankings of a page increases in value when the number of votes for the page increases.

  4. Beckie Battuello

    Without a doubt this is a great sitefor getting first time SEOonto your blog. As a newbiejust check it out and I ensure that you won’t be disappointed!!!

  5. Why Being a Snob Can Hurt Your Rankings – Part 2 | The Latest in SEO and Social Media News | HelpfulGuy.com

    […] KeywordsBlog SEO Tip #5: Anchor TextLearn SEO Basics: Internal Anchor TextAnchor Text OptimizationWhat Are Anchor Text Links, and Why Are They Important for SEO? var AKPC_IDS = ""; var switchTo5x=true; stLight.options({ […]

  6. Keisel

    Hey, thanks for the posting. I’m certainly also a article writer however find it tough to get my message out there. Even now seeking to work on website positioning and so on. I have subscribed and expect to check up on your website now and again

  7. Daniela Bazinet

    I learned a lot from your site!

  8. Clifton

    Awesome blog! Do you have any tips and hints for aspiring writers?
    I’m planning to start my own website soon but I’m a little lost on everything.

    Would you recommend starting with a free platform like WordPress or go for a paid option?
    There are so many options out there that I’m completely overwhelmed .. Any recommendations? Cheers!

Leave a Reply