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Posts Tagged ‘internet marketing blog’

The 4 Factors That Influence Your Google+ Success

If you are not already a part of the Google+ network or have chosen to neglect it in the past, now is the time to put your Google+ profile at the top of that SEO ‘to-do list’. Google+ has such an important effect on Google Search, not just because it is a Google product, but because of what Google+ has to offer you and your business. As people and businesses create profiles on Google+, it is very easy for Google to track and use this data to help put you and your business at the top of those Google search results.

Here are a few things that you should make sure to pay attention to on Google+, because you can rest assured Google looks at these too.

1. The +1 Button. That little thing that has recently started popping up all over your SERPs is directly related to how you will rank on Google. Google pays attention to the authority of the +1’s – both the speed and volume of +1s you receive affect your ranking. Every time a user clicks that +1 button, you receive valuable relevance points that will influence your rankings. Therefore, if you haven’t yet embedded the +1 button on your page, do so immediately.

2. Adds and Shares. According to an article posted in Smart Blogs on social media, “The location of an individual performing an activity plays a vital role in what Google decides to do. It will first consider the number of shares coming from people in a certain location and the authority of these people, along with the acceleration or deceleration of sharing. Once all activities are legitimate, your website will benefit.”

3. Google Authorship. This is one of the best features Google has to offer you and your business. First you must add yourself as a contributor to the web properties you write for. For example, if you have your own blog, add your Google+ profile to your WordPress one. Google will start to recognize you as an author for all posts you produce and your photo will start showing up on those Google search results, giving you more credibility and the greater likelihood that a reader will choose your piece over another.

4. Circle Rank. The larger your Google+ network, the more people whose search results are either directly or indirectly influenced by you. Your Circle rank can help you measure up to others in your industry because it lets you see how the size of your Circle in comparison to others.

If you have a Google+ account, not only will your website rank higher than those without one, but it will also be accompanied with your profile picture, quality links and shares that increases your credibility. With a Google+ account you can also incorporate other social media platforms, such as Facebook and Twitter, to make the most of your SEO strategy!

In conclusion, if you want your content to rank higher on Google searches and reach the greatest possible audience, don’t neglect all that these networks have to offer you and your business. As Mark Traphagen wrote in his article, “Google+ affords businesses opportunities to expand reach and influence online like no other social network. It is a doorway into Google of a kind they rarely open so freely. By building a powerful and extensive Google+ network, you have the opportunity to directly affect the personalized search results of thousands of people in your extended network. But as you build the authority of your profiles and pages, you also have the ability to gain ranking positions in search that can be seen (potentially) by anyone and everyone, even if they aren’t in your network or even on Google+.”

 

 

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Strategy Matters: Link-Building for Google SEO Success

Changes to Google’s algorithm over the past year mean that link-building isn’t just about quantity anymore – it’s about quality, too.  Many SEO strategists have had to change their methods to adapt.

What is Link-Building?
In forming rankings (and deciding who gets the top spots), Google places a lot of emphasis on the number of links leading back to a Backlinkswebsite.  These links, called backlinks, have a lot of influence in moving a website further up in Google’s rankings.  Link-building is one of the pillars of an SEO campaign: by placing new backlinks around the internet that lead back to the client’s website, an internet marketing agency can bring a site from “unranked” status on a given keyword to the number-one spot.

Different Strategies
Links can be built in one of two formats:

  1. As a URL, such as http://www.newwavemktg.com/blog
  2. As an anchor text link, such as internet marketing blog

While a URL definitely has value in search engine rankings, an anchor text link is even more valuable.  By using keywords relevant to the client’s campaign (like “internet marketing blog”) and linking that keyword with the same URL each time, SEO wizards can encourage Google to associate that website with that keyword.  So when someone searches “internet marketing blog” in Google, our blog is more likely to come up.

The other strategy associated with link-building involves the websites on which backlinks are placed.  Old link-building techniques frequently revolved around link-trading, where two website admins would agree to place links to each other’s sites.  This required many hours of emailing and responding.  Often, links would be placed on completely irrelevant sites – for example, the admin of a car rental service directory would place a link to a dermatology clinic.  Many sites used to build links this way just appear “spammy,” both to humans and to Google.

How Link-Building Has Changed
To combat this link spam, Google changed its algorithm over the past year to discredit websites that crowd a page with too many links or accept link-stuffed articles.  It’s also now giving considerably less credit to links placed on sites that are irrelevant to the client’s website – so a link on a dermatology blog will offer more “link juice” than that car rental directory.  It’s also placing more emphasis on content, meaning that articles and blog posts need to come with those links.  This means that today’s SEO experts need a more targeted set of skills, namely writing.

Articles should contain no more than one link for every 110 words, and they can be placed on relevant blogs, news websites, and article resources with a high page rank (note, however, that Google has also been cracking down on “content farm” websites loaded with spam articles for the sole purpose of placing links).  Google’s algorithm continues to evolve and become more sophisticated, and SEO campaign managers keep changing their strategy to adapt and keep their clients’ sites at the top.