If you are not already a part of the Google+ network or have chosen to neglect it in the past, now is the time to put your Google+ profile at the top of that SEO ‘to-do list’. Google+ has such an important effect on Google Search, not just because it is a Google product, but because of what Google+ has to offer you and your business. As people and businesses create profiles on Google+, it is very easy for Google to track and use this data to help put you and your business at the top of those Google search results.
Here are a few things that you should make sure to pay attention to on Google+, because you can rest assured Google looks at these too.
1. The +1 Button. That little thing that has recently started popping up all over your SERPs is directly related to how you will rank on Google. Google pays attention to the authority of the +1’s – both the speed and volume of +1s you receive affect your ranking. Every time a user clicks that +1 button, you receive valuable relevance points that will influence your rankings. Therefore, if you haven’t yet embedded the +1 button on your page, do so immediately.
2. Adds and Shares. According to an article posted in Smart Blogs on social media, “The location of an individual performing an activity plays a vital role in what Google decides to do. It will first consider the number of shares coming from people in a certain location and the authority of these people, along with the acceleration or deceleration of sharing. Once all activities are legitimate, your website will benefit.”
3. Google Authorship. This is one of the best features Google has to offer you and your business. First you must add yourself as a contributor to the web properties you write for. For example, if you have your own blog, add your Google+ profile to your WordPress one. Google will start to recognize you as an author for all posts you produce and your photo will start showing up on those Google search results, giving you more credibility and the greater likelihood that a reader will choose your piece over another.
4. Circle Rank. The larger your Google+ network, the more people whose search results are either directly or indirectly influenced by you. Your Circle rank can help you measure up to others in your industry because it lets you see how the size of your Circle in comparison to others.
If you have a Google+ account, not only will your website rank higher than those without one, but it will also be accompanied with your profile picture, quality links and shares that increases your credibility. With a Google+ account you can also incorporate other social media platforms, such as Facebook and Twitter, to make the most of your SEO strategy!
In conclusion, if you want your content to rank higher on Google searches and reach the greatest possible audience, don’t neglect all that these networks have to offer you and your business. As Mark Traphagen wrote in his article, “Google+ affords businesses opportunities to expand reach and influence online like no other social network. It is a doorway into Google of a kind they rarely open so freely. By building a powerful and extensive Google+ network, you have the opportunity to directly affect the personalized search results of thousands of people in your extended network. But as you build the authority of your profiles and pages, you also have the ability to gain ranking positions in search that can be seen (potentially) by anyone and everyone, even if they aren’t in your network or even on Google+.”