Physician Practice Marketing: Investing in an Internet Campaign
Having a successful internet campaign is a key component of physician practice marketing. Whether you are are small family practice or a large multi-location clinic – the ability for you to reach potential patients online will guarantee your long-term success as a medical practice.
Despite the benefits of internet physician practice marketing, many practices are still opting not to utilize them due to preconceived notions of high costs. However, this is not necessarily true. Internet marketing campaigns can be tailor designed for physician practices of all different sizes and budgets and created to meet specific needs including bringing in new clients, announcing new services, or introducing products.
Search Engine Optimization (SEO)
One of the most popular and most effective internet marketing solutions for physicians is Search Engine Optimization. SEO is an ongoing marketing strategy which helps improve the visibility of a website in search engines. In other words, when someone goes to their search engine, such as Google, and types in a set of keywords that pertains to your practice such as “dermatology practice in Seattle”, SEO strategies help make sure your website is one of the first to appear in their search results. SEO is a complex and requires a multi-step approach including on-page optimization, inbound links, directory submission, online press releases, article distribution and PPC campaigns with carefully selected keywords and compelling ads. For this reason, SEO is one of the most expensive internet marketing strategies, but the package can be custom designed to meet your budget restrictions.
PPC is a way to place internet advertisements for your physician practice on websites that you only pay for when someone clicks on it. This is a great option because it allows you see direct results of your marketing campaign through comparing exactly how many people are clicking on your advertisements to the number of new clients your receive in your practice. Plus, paying only per click allows you to keep your overall expenditure low.
Online Press Releases
New Wave Marketing offers a a unique press release strategy for physician practices. Press releases are a way for your business to make regular online announcements to media outlets regarding your services, research or products. The advantage of the press releases are that they allow you to elaborate in detail on the benefits of your services or product, rather than choosing a few choice words for an advertisement. Furthermore, the widespread distribution of the PR helps contribute to SEO strategies as well as makes your business visible to journalists who can then re-report on your services in online or local news sources.
Similar to a PR strategy, an online monthly newsletter is a way to get a widespread distribution of your new services or products out in the public. The difference between the PR and the newsletter is that the later is sent to a an email list, not media sources. This email list is typically comprised of current clients or those who have submitted their email in a “contact us” form on your website. Newsletters a great low-cost option to help keep your clients returning to your physician practice again and again.