The “like” button is everywhere; it appears on every brand page, post, status, photo, comment, ad, and app on Facebook. Though it appears on everything you post, not everyone is using it as much as they see it. So if you’re asking yourself, ‘how can I change that’? Here are a few simple tips that can help:
1. Know Your Audience - Studying your fans’ activity on Facebook can help you gauge what it is they want to see and hear. Catering specifically to your audience can help increase their involvement on your page. Chad Wittman, founder of EdgeRank Checker, suggests, “Dive into Facebook Insights as much as possible. Are your fans consuming content at work, on a mobile device or only responding to video? Do they prefer one or two posts per day?”
2. Update, Update, Update - In order to engage your audience, it is important to update the content on your page regularly. No one wants to hear about what happened a month ago, or even last week. People want to know what’s happening now, or in the future. Keep them interested and invested. Tip: Engage them by commenting on what they post. Give them feedback, shoot them a “like” back, or just say “Thanks!”.
3. Choose Wisely - Social media expert, Dan Zarrella, who tracked and analyzed 1.3 million posts from the 10,000 most “liked” Facebook pages found that photo posts typically receive the most number of likes, followed by text, then video. According to Zarella, “I found that for likes, comments and shares, photos perform best”. Brief posts can be extremely effective; lengthy Facebook content often goes unread and discourages fan involvement. As they say, a picture is worth a thousand words.
4. When to Post - What time of day and what day of the week you post matters! Your audience most likely isn’t on Facebook all day, every day. Think about when you are most likely to check-up on the latest Facebook news. Your answer would probably be: before work, during lunch break, after work, or on the weekends. This is when you can and should expect most people to be visiting your Facebook page as well. “Content posted later in the day (8 PM EST) gets more likes and shares… Posts published on Saturdays and Sundays receive a higher like percentage than those posted during the business week”, said Zarella.
5. Just Ask - Promote your Facebook page on your website’s homepage. There, simply ask your fans to check it out and like it. There, they may just “like” what they see.