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Video SEO: Functions of Video and How Each Can Benefit Your Business – Part III

Bonus Video Approach:  Video for brand recognition, linkage, and SEO
If you feel that you and your staff are creative enough, funny enough, and have an experienced SEO team with the right experience, you could shoot for a video that accomplishes all three of the above tasks.  Though difficult to pull off, this type of video can bring you brand recognition and search engine ranking results in one fell swoop – and your client base will never Video SEOforget.

Your video will need the following attributes in order to be successful:

  • It will need to introduce your brand and talk about your company’s mission.
  • It needs to sell your service on some platform (and sell it well).
  • It must be well done and produced by someone with quality video experience.
  • It will need to have some kind of attracting feature – such as humor – to generate interest and encourage sharing.

If your video can accomplish all of this, you might have a shot!  But many companies just choose to produce multiple videos for the different purposes.  They may not have as much of a fantastic impact, but your videos can still be quite successful and generate a lot of interest and website visits for your company.

Click here to read Video SEO: Functions of Video and How Each Can Benefit Your Business – Part II.
Click here to read Video SEO: Functions of Video and How Each Can Benefit Your Business – Part I.

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Video SEO: Functions of Video and How Each Can Benefit Your Business – Part II

Video Approach #2:  Linkage
Having other people link to your video can bring a huge amount of traffic to your website.  People will either embed your video on their site/page or link to the page that the video was on.  If they take the second approach, then you can embed backlinks or live URL homepage links to your website on the YouTube page where the original video was posted.  This can pass a significant amount of link juice on to your website, even if the video’s followers aren’t linking to your actual website.

The idea here is – just like with a video for branding – to create a video that people will want to link to.  An informative video that explains something that can be related to your company is Matt Cuttsa great way to start.  Check out any of a number of videos released by Google featuring engineer Matt Cutts answering questions from Google users: these short videos are shared dozens of times a week all over the web.

Video Approach #3:  SEO
The main goal of a video as far as your SEO campaign managers are concerned is for ranking and web traffic.  Releasing a well-produced video featuring your business or product can be a great addition to your SEO efforts and can bring a significant amount of web traffic to your site.

Tip: ensure that your video can’t be embedded on another website or a social media profile.  This encourages people to view your video on your website and nowhere else.  For SEO, it’s best to securely host the video rather than use YouTube.  This helps you get rich snippets and send more people to your website.  When people begin to share your website, your video can do double-duty as a branding and linkage video.

Click here to read Video SEO: Functions of Video and How Each Can Benefit Your Business, Part I.

Video SEO: Functions of Video and How Each Can Benefit Your Business – Part I

VideoIn the SEO world, video is a unique feature to work into your campaign – and it’s more versatile than you think.  You can base your campaign around videos or simply use them as a supplement, and whichever way you choose to incorporate video, your campaign can see an enormous amount of benefit.

Video Approach #1:  Brand recognition
Releasing videos on YouTube and Vimeo featuring your company can be an enormous help for your branding efforts.  Videos stay with your clients far longer than static content and colors on your website and brochures, and interviews with dynamic members of your staff can help the company stick with your potential customers.  What’s more, images and virtual tours of your location or office can inspire people to drop in for a visit if it’s nice-looking enough.

If you choose to incorporate this into your site, you’ll need to embed the video properly and make sure that it’s well-distributed on video-sharing websites.  If your video is creative and smart enough (and features the right humor), you could shoot for it to “go viral” and bring your company even more recognition.