Bonus Video Approach: Video for brand recognition, linkage, and SEO
If you feel that you and your staff are creative enough, funny enough, and have an experienced SEO team with the right experience, you could shoot for a video that accomplishes all three of the above tasks. Though difficult to pull off, this type of video can bring you brand recognition and search engine ranking results in one fell swoop – and your client base will never forget.
Your video will need the following attributes in order to be successful:
- It will need to introduce your brand and talk about your company’s mission.
- It needs to sell your service on some platform (and sell it well).
- It must be well done and produced by someone with quality video experience.
- It will need to have some kind of attracting feature – such as humor – to generate interest and encourage sharing.
If your video can accomplish all of this, you might have a shot! But many companies just choose to produce multiple videos for the different purposes. They may not have as much of a fantastic impact, but your videos can still be quite successful and generate a lot of interest and website visits for your company.
Click here to read Video SEO: Functions of Video and How Each Can Benefit Your Business – Part II.
Click here to read Video SEO: Functions of Video and How Each Can Benefit Your Business – Part I.