If you’re new to internet marketing, you’ve probably heard the word “SEO” several times without ever really understanding what it means. SEO stands for Search Engine Optimization, and it most likely is the reason why you found this article. In fact, the majority of the websites that our find via a search engine, such as Yahoo, Google, and Bing, utilize SEO to deliver the most authoritative and relevant results.
Several businesses have company websites, which is great since more and more people are using the Internet to find goods, services, information and advice. However, the fact is that 90 percent of Internet users never search past the third page of search results, and 62 percent never search past the first page. If your business wants to attract visitors to your website, ranking high in search results is crucial. And SEO can help.
When you type a keyword or phrase into the search bar, thousands to millions of results are presented. Search engines must be able to deliver the most appropriate results to online users, and SEO is how they do it. In short, SEO is a process that involves editing a website’s content and programming code in order to help search engines figure out:
- What the page is about
- How relevant and useful is the website content to users
A SEO campaign is something that the best websites will implement in order to achieve the goal of increasing the number of visitors a website receives from search engines, by increasing the site’s visibility in search results. The higher ranked a website, the more likely a person is to click on it. Typically, the first page of results are what is wanted, while the first three to five listings are the prime spots.
Getting a high ranking on the first page of results can be achieved by targeting specific keywords that users frequently search for and including them in the website content. Most legal businesses will not get a high return on investment if they use 1) competitive keywords (like “day spa”) and/or 2) awkward phrases. For example, when optimizing a website for a day spa in New York, a specific keyword phrase that might be targeted is “day spa New York”. These days, there are several keyword graders available for a business to take advantage of, allowing them to examine the search volume and competition of specific keywords in their area to help determine how the target audience will get to their page through the search bar.
Content, however, is only the first step. There are other important aspects of SEO, such as how a website is structured and how easy it is to understand (both for humans and search engine robots). Another important part of an SEO campaign is building links that direct back to your legal website. Building links to your page from quality, relevant sources can show the search engine that your website is authoritative and important – and the more authoritative websites are ranked higher.
Overall, a good SEO campaign is more simple to achieve that you think. First, create a great site with quality content that provides something people need and are looking for, and then share your site with other great sites to build links to your page – that’s it! A successful SEO campaign will quickly lead to increased website traffic.