The internet and online social media attract an audience too big for businesses to ignore. Regardless of what you sell, your company’s size or location, the potential for online marketing is growing every year and business owners that take advantage of it are rewarded for their efforts.
According to marketing research, an increasing number of consumers go online when they are looking for local businesses in their area or want to learn more about the products available near their homes. Therefore, having a strong internet presence is essential for a successful business strategy.
Using a mix of online social media websites and localized search engine optimization (SEO) techniques, any business owner can raise the profile of their enterprise and attract more customers. Here are a few easy tips on how to boost your business’s search engine results:
Localize Your Keywords and SEO Marketing Strategies
It sounds simple, but many forget to do it. Where is your business located? The name of the town, state or region where do business should be a prominent on your company’s web site and not just on the front page, but in subtexts, titles, keywords, tags and other SEO tools.
Data on your website analytics tells you that you have lots of customers searching for you from a particular city or region, you should include that area by name in your keywords. If you find that visitors are hitting your website with a search term paired with a city or state name, optimize your online content for that particular city/state name.
An easy way to increase your visibility in specific areas is to simply include city and state names with the keywords you’re optimizing. Search engines will recognize your keywords and link them with the regions you’re targeting, so when someone within your area searches for your services, your business is more likely to rank higher due to that association with both service and regional relevance.
Join Google+ Local
Google is God in the digital world and will shine light on your business if you do as it pleases. Not only is Google the most widely-used search platform on the internet, but it provides a number of free, simple features you can use to promote your business directly to search engine users that are actively looking for your products and services.
With a little effort, you can boost your small business’s visibility on the internet by providing Google with some basic information about your business. The more you provide, the easier it will be for customers to find you through Google search.
When you complete a profile on Google’s “Places for Business”, your company will be easy to find on Google Maps, Google Shopping, Google+ Local, and many other Google Search products.
Take Advantage of Customer Review Sites
Sometimes, online customer reviews can make or break a business. Internet date reveals 72 percent of consumers find online reviews are as trustworthy as personal recommendations, and 52 percent said positive online reviews about a local business increase the likelihood they will visit the business.
The answer is clear: online reviews are becoming more popular, and more consumers are referring directly to the Internet to seek out local businesses. Therefore, any smart business will make these customer reviews work for their business. That doesn’t mean you should spam fake reviews of your own business all across the Internet, and it doesn’t mean you should use these review sites to slam your competition—those are bad practices that can get you blacklisted on Google Places and can destroy your good name as a reputable business in no time.
Instead, encourage your customers to leave positive reviews online. You can’t force customers to really do anything, but if just a handful of them leave positive reviews on the Internet about your business, those will become valuable testimonials that will encourage more potential customers to pay your business a visit.