- Reducing the rankings of content farms – websites that post stolen, recycled, keyword-stuffed articles or content spun from other sites with article spinning software to the point of being unreadable to humans.
- Increasing the value of content shared on social media sites or social bookmarking sites.
The changes affect an estimated 12% of websites that currently rank in Google, and users thus far are reporting that their search terms are bringing more relevant and high-quality results.
Will I Need to Change My Website and Marketing Campaign?
Most businesses concerned about their rankings or working on an SEO campaign will need to alter their efforts slightly to accommodate Panda. One of the greatest concerns is repeat content, or content stolen from other websites. Website owners should avoid taking content from other sites or blogs as well as using software that “spins” articles into unreadable or spam content. Don’t stuff too many different keywords into each page of content – and don’t use the same keyword too many times on one page, either. Write original content for each page, and write it as much for a human audience as for an audience of Google robots.
Beyond changing their websites, companies interesting in improving their search results should also focus more heavily on social media marketing. Panda focuses more heavily on content shared on sites like Facebook and Twitter as well as pages bookmarked on social bookmarking sites like Digg, reddit, and Delicious. Social bookmarking and commenting on the bookmarks can help transmit link value to your site. For added benefit, update your blog regularly with original content and comment on the actual posts. An internet marketing agency can help your company design and execute a Panda-friendly internet marketing plan to improve your search engine rankings.